Managing for Digital

Why do you need the Executive Edition of the Digital Cookbook Series?

The book gives instructions for people who deal with a unique situation - the digital transformation. It can be used as a checklist for your own transformation planning. Similar to the other books in the series, Managing for Digital presents a case study as a comic to make reading easier. For those in a hurry, important information from each section is on a separate page. Benefit from...
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Why do you need the Executive Edition of the Digital Cookbook Series?

The book gives instructions for people who deal with a unique situation - the digital transformation. It can be used as a checklist for your own transformation planning. Similar to the other books in the series, Managing for Digital presents a case study as a comic to make reading easier. For those in a hurry, important information from each section is on a separate page. Benefit from the bloody noses of the early adopters!

What are the crucial benefits of the Executive Edition for you?

✓ Highly structured end condensed explanation of the subject and still enjoyable reading

✓ Complete management overview of an executive's digital transformation task list

✓ Inspiration and health check for your own digital transformation plan

✓ Seamless integration with the Modelling for Digital methodology explained in the Practitioner Edition which describes the tasks of the key players on operative level

✓ Access to an upcoming database of additional articles including latest market trends

About the authors

Dirk Krafzig spent the greatest part of his professional life working for large enterprises. As the author of the bestselling book 'Enterprise SOA - Service-Oriented Architecture Best Practices', Dirk coined the term 'SOA' and the concepts behind it in 2004. Today almost all large organisations in the world apply service orientation as the foundation of their enterprise architecture. Since 2007, Dirk has been running his own company, SOAPARK, which specialises in strategy consulting in the area of digital transformation and SOA.

Manas K. Deb is currently the Business Head of Cloud Computing at Capgemini/Europe. He is a veteran of the software industry with more than 30 years of experience including deep work in development, product management, architecture, management of transformative customer projects, and sales and marketing. During his career at TIBCO and Oracle, he focused on the whole spectrum of middleware technologies.

Martin Frick is currently COO at Generali Switzerland. He has held executive positions in large multinational corporations, BPO service companies and start-up incubators in international settings, with a focus on IT and operations in financial services. He has been responsible for large-scale business build-up initiatives and turnaround situations in large organisations, always with a strong need for pervasive change management.

* C. Burtscher * C. Jordi * F. Uebernickel * F. Wammes * I. Coyne * L. Smiers * M. R. Franke * M. Bitar * N. Hanner * T. Heimann * T. Beyer *