Market Research and Modeling Progress and Prospects |
|
| Editor:
| Wind, Yoram
Green, Paul E.
Green, Paul E. |
| Series title: | International Series in Quantitative Marketing Ser. |
| ISBN: | 978-0-387-24308-5 |
| Publication Date: | Mar 2005 |
| Publisher: | Springer
|
| Book Format: | Paperback |
| List Price: | USD $249.99 |
Book Description:
|
This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.
This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.