Market Research in Practice A Guide to the Basics |
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| Author:
| Hague, Paul
Hague, Nick
Morgan, Carol-Ann |
| Editor:
| Hague, Nick |
| Series title: | Market Research in Practice Ser. |
| ISBN: | 978-0-7494-4180-7 |
| Publication Date: | Jun 2004 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | USD $37.50 |
Book Description:
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This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers.
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers.