Market Segmentation Success Making It Happen! |
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| Author:
| Dibb, Sally
Simkin, Lyndon |
| ISBN: | 978-0-203-82348-4 |
| Publication Date: | Mar 2008 |
| Publisher: | Routledge
|
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $78.95 |
Book Description:
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Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select