Market-Driven Management Strategic and Operational Marketing |
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| Author:
| Lambin, Jean-Jacques
Schuiling, Isabelle |
| ISBN: | 978-0-230-27602-4 |
| Publication Date: | Jul 2012 |
| Publisher: | Bloomsbury Publishing Plc
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| Imprint: | Red Globe Press |
| Book Format: | Paperback |
| List Price: | USD $100.00USD $100.00 |
Book Description:
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In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.
In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.