Marketing |
|
| Author:
| Grewal, Dhruv
Levy, Michael |
| ISBN: | 978-0-07-738643-6 |
| Publication Date: | Jan 2010 |
| Publisher: | McGraw-Hill Higher Education
|
| Imprint: | McGraw-Hill/Irwin |
| Book Format: | Paperback |
| List Price: | USD $57.75USD $77.00 |
Book Description:
|
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
- Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to...
More Description
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
- Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
- Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
- M:Marketing 2e also includes unmatched teaching support.