Marketing An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson EText -- Access Card Package |
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| Author:
| Armstrong, Gary
Kotler, Philip T.
Trifts, Valerie
Buchwitz, Lilly Anne |
| ISBN: | 978-0-13-447052-8 |
| Publication Date: | Feb 2016 |
| Publisher: | Pearson Education Canada
|
| Book Format: | Paperback
Mixed media product |
| List Price: | USD $139.95 |
Book Description:
|
The sixth Canadian edition of
Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value-creating it and capturing it-drives every good marketing strategy.
KEY TOPICS: Marketing: Creating...
More Description
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value-creating it and capturing it-drives every good marketing strategy.
KEY TOPICS:
Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW
MARKET:
This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.
PACKAGE CONTENTS:
0134470524 / 9780134470528 Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package
0134095804 / 9780134095806 Marketing: An Introduction, Sixth Canadian Edition
0134300874 / 9780134300870 MyMarketingLab with Pearson eText -- Valuepack Access Card -- for Marketing: An Introduction, Sixth Canadian Edition