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Subject
Title
Author
Publisher
Series Title

Marketing

(

)

Author:

Berkowitz, Eric N.
Kerin, Roger A.
Rudelius, William

ISBN:

978-0-256-07513-7

Publication Date:

Jan 1989

Publisher:

McGraw-Hill Higher Education

Imprint:

McGraw-Hill/Irwin

Book Format:

Hardback

List Price:

USD $56.95

Book Details

Detailed Subjects:

Business & Economics / Marketing / General

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