Marketing Creating and Keeping Customers in an E-Commerce World |
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| Author:
| Zikmund, William G.
D'Amico, Michael |
| ISBN: | 978-0-324-07269-3 |
| Publication Date: | Jul 2000 |
| Publisher: | Cengage South-Western
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| Book Format: | Hardback |
| List Price: | USD $161.95 |
Book Description:
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This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.
This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.