Marketing Critical Perspectives on Business and Management |
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| Introduction by:
| Baker, Michael |
| Editor:
| Baker, Michael |
| Series title: | Critical Perspectives on Business and Management Ser. |
| ISBN: | 978-0-415-21396-7 |
| Publication Date: | Feb 2001 |
| Publisher: | Routledge
|
| Book Format: | Multiple-item retail product |
| List Price: | USD $150.00 |
Book Description:
|
The most comprehensive reference work of its kind, this set gathers together the seminal contributions to the development of marketing, combining the best of American and European literature on the topic over a period of over 70 years.
The most comprehensive reference work of its kind, this set gathers together the seminal contributions to the development of marketing, combining the best of American and European literature on the topic over a period of over 70 years.