Marketing |
|
| Author:
| Sandhusen, Richard L. |
| Series title: | Barron's Business Review Ser. |
| ISBN: | 978-0-7641-1277-5 |
| Publication Date: | Sep 2000 |
| Publisher: | Kaplan Publishing
|
| Imprint: | Barron's Educational Series, Incorporated |
| Book Format: | Paperback |
| List Price: | USD $18.99 |
Book Description:
|
Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they...
More DescriptionThoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.