Marketing

A Critical Textbook

(

)

Author:

Ellis, Nick
Fitchett, James
Higgins, Matthew
Jack, Gavin
Lim, Ming
Saren, Michael
Tadajewski, Mark

ISBN:

978-1-84860-877-1

Publication Date:

Dec 2010

Publisher:

SAGE Publications, Limited

Book Format:

Hardback

List Price:

USD $246.00

Book Description:

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

Book Details

Pages:	256
Detailed Subjects:	Business & Economics / Marketing / General
Physical Dimensions (W X L X H):	7 x 9.8 x 0.75 Inches
Book Weight:	1.25 Pounds

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