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Marketing

A Critical Textbook

Marketing( )
Author: Ellis, Nick
Fitchett, James
Higgins, Matthew
Jack, Gavin
Lim, Ming
Saren, Michael
Tadajewski, Mark
ISBN:978-1-84860-878-8
Publication Date:Dec 2010
Publisher:SAGE Publications, Limited
Book Format:Paperback
List Price:USD $80.00
Book Description:

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

Book Details
Pages:256
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.71 x 9.5 x 0.56 Inches
Book Weight:1.049 Pounds



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