Marketing Analytics Essential Tools for Data-Driven Decisions |
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| Author:
| Venkatesan, Rajkumar
Farris, Paul W.
Wilcox, Ronald T. |
| Series title: | Darden Business Ser. |
| ISBN: | 978-0-8139-4515-6 |
| Publication Date: | Jan 2021 |
| Publisher: | University of Virginia Press
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| Book Format: | Hardback |
| List Price: | USD $39.95 |
Book Description:
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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.