Marketing Asian Places Attracting Investment, Industry, and Tourism to Cities, States and Nations |
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| Author:
| Kotler, Philip
Haider, Donald H.
Rein, Irving |
| Adapted by:
| Hamlin, Michael |
| ISBN: | 978-0-471-47913-0 |
| Publication Date: | Dec 2001 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $60.00 |
Book Description:
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As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate.
As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate.