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Marketing Behavior and Executive Action
A Functionalist Approach to Marketing Theory
Marketing Behavior and Executive Action
(
)
Author:
Alderson, Wroe
ISBN:
978-1-57898-782-5
Publication Date:
Aug 2009
Publisher:
Martino Fine Books
Book Format:
Paperback
List Price:
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Book Details
Detailed Subjects:
Business & Economics / Commerce
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