Marketing Bullshit - the Cool Side of Marketing

WARNING: please do not read this book if you hate success or love bullshit of any kind.Marketing Bullshit is bursting with practical tips, geared to a single objective: to make you think about your actions and optimize your business from a marketing perspective. By showing you the huge potential of freebies, available online, you will be able to test many low-budget solutions and achieve high end results.What to expect? What you're facing is a book that gets to the core of...
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WARNING: please do not read this book if you hate success or love bullshit of any kind.Marketing Bullshit is bursting with practical tips, geared to a single objective: to make you think about your actions and optimize your business from a marketing perspective. By showing you the huge potential of freebies, available online, you will be able to test many low-budget solutions and achieve high end results.What to expect? What you're facing is a book that gets to the core of down-to-earth marketing and describes it in a way everyone can understand and enjoy. You won't need a Master's Degree to understand it. What you're going to need are a couple of Big Bang Theory episodes and some common sense. So expect something you can read, laugh about and - check this - maybe even use to improve your day-to-day marketing activities!As Katja Omlor puts it:"Think of this as a one-on-one chat. Imagine you're a startup entrepreneur or a small business owner and we're sitting in a café, discussing your B2B marketing performance and future plans. We continue the discussion by checking your corporate identity, graphic design elements, your online marketing measures and many further aspects. Get ready for a fun and productive day. No bullshit allowed!"Sassy, pithy and practical! "Whether you're a: would-be entrepreneur (dreaming of your future enterprise), an owner in the process of start-up, the president of your growing business (needing a marketing boost or a regular employee who wants to market their skills and abilities like a superstar - this is the book for you. Easy and fun to read (you'll want to take this one to the beach), Marketing Bullshit is a unique take on online and print marketing that provides tips, guides and pragmatic advice on creating a lead-generating, professional image, no matter which sector you do business in. A distillation of years of practical and theoretical experience, Marketing Bullshit drills to the core of building business without sacrificing your principles or uniqueness. Written in a highly accessible, conversational style, this book will have you brainstorming, experimenting and developing your company, while keeping you in stitches. Don't miss out on this exceptional, informative trainer for anyone who's sick of the bullshit - I wish there'd be something like this when I started in publishing!" - Barbara Wanless, Freelance Writer and Editor