Marketing Champions Practical Strategies for Improving Marketing's Power, Influence, and Business Impact |
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| Author:
| Young, Roy A.
Weiss, Allen M.
Stewart, David W. |
| ISBN: | 978-0-471-74495-5 |
| Publication Date: | Sep 2006 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
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Praise for Marketing Champions
"Much has been written about the importance of using marketing principles and tools effectively. But we′ve paid far less attention to how marketing works within an organization––and how marketers can better interact with other prime movers in their companies.
Praise for Marketing Champions
"Much has been written about the importance of using marketing principles and tools effectively. But we′ve paid far less attention to how marketing works within an organization––and how marketers can better interact with other prime movers in their companies.