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Marketing Corporate Image

The Company As Your Number One Product

Marketing Corporate Image( )
Author: Gregory, James R.
Wiechmann, Jack G.
Foreword by: O'Toole, John
Preface by: Lauterborn, Robert F.
ISBN:978-0-8442-3282-9
Publication Date:Nov 1994
Publisher:McGraw-Hill/Contemporary
Imprint:N T C Business Books
Book Format:Hardback
List Price:USD $39.95
Book Details
Pages:272
Detailed Subjects: Business & Economics / Public Relations
Physical Dimensions (W X L X H):6.24 x 9.36 Inches
Book Weight:1.32 Pounds



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