Marketing Discourse A Critical Perspective |
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Author:
| Skålén, Per Fougère, Martin Fellesson, Markus |
Series title: | Routledge Interpretive Marketing Research Ser. |
ISBN: | 978-1-134-11637-9 |
Publication Date: | Dec 2007 |
Publisher: | Taylor & Francis Group
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Imprint: | Routledge |
Book Format: | Digital (delivered electronically) |
List Price: | USD $52.95 |
Book Description:
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The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.