Marketing Essentials Marketing Research Project Workbook |
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| Author:
| Farese, Lois Schneider
McGraw-Hill Education Staff, |
| Series title: | Marketing Essentials Ser. |
| ISBN: | 978-0-07-825975-3 |
| Publication Date: | Jun 2001 |
| Publisher: | McGraw-Hill Higher Education
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| Book Format: | Spiral bound |
| List Price: | USD $13.77USD $18.36 |
Book Description:
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Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.
Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.