Marketing Ethics |
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| Author:
| Brenkert, George G. |
| Series title: | Foundations of Business Ethics Ser. |
| ISBN: | 978-0-631-21423-6 |
| Publication Date: | Mar 2008 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley-Blackwell |
| Book Format: | Paperback |
| List Price: | USD $45.95USD $35.50 |
Book Description:
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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.