Marketing Innovations for Sustainable Destinations |
|
| Author:
| Fyall, Alan |
| Editor:
| Fyall, Alan
Kozak, Metin
Andreu, Luisa
Gnoth, Juergen
Sibila, Sonja |
| ISBN: | 978-1-282-64297-3 |
| Publication Date: | Jan 2009 |
| Publisher: | Goodfellow Publishers, Limited
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| Book Format: | Ebook |
| List Price: | USD $126.00 |
Book Description:
|
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.