Marketing Innovations for Sustainable Destinations |
|
| Editor:
| Fyall, Alan
Kozak, Metin
Andreu, Luisa |
| ISBN: | 978-1-906884-96-3 |
| Publication Date: | Sep 2009 |
| Publisher: | Goodfellow Publishers, Limited
|
| Book Format: | Ebook |
| List Price: | USD $140.00USD $280.00 |
Book Description:
|
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.