Marketing Law |
|
| Author:
| Gillies, Peter
Selvadurai, Niloufer |
| ISBN: | 978-1-86287-699-6 |
| Publication Date: | Jan 2008 |
| Publisher: | Federation Press
|
| Book Format: | Paperback |
| List Price: | USD $70.00 |
Book Description:
|
Marketing Law introduces law, business law, and marketing students to the diverse and varied laws that apply to the marketing of goods and services. The laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods are examined.
Marketing Law introduces law, business law, and marketing students to the diverse and varied laws that apply to the marketing of goods and services. The laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods are examined.