Marketing Madness A Survival Guide for a Consumer Society |
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| Author:
| Jacobson, Michael F.
Mazur, Laurie
Collins, Ron |
| ISBN: | 978-0-8133-1980-3 |
| Publication Date: | May 1995 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $110.00 |
Book Description:
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Michael F. Jacobson and Laurie Ann Mazur have produced
the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the "unholy alliance” between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth...
More DescriptionMichael F. Jacobson and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the "unholy alliance” between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues. They offer a menu of changes for both individuals and policymakers.