Marketing Management Text and Cases |
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| Author:
| Dalrymple, Douglas J.
Parsons, Leonard J. |
| ISBN: | 978-0-471-33238-1 |
| Publication Date: | Jan 2000 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $96.00USD $123.95 |
Book Description:
|
This popular and comprehensive book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms and concepts associated with marketing management. Cases integrated throughout the text provide readers with opportunities to apply what they have learned by solving realistic marketing problems.
This popular and comprehensive book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms and concepts associated with marketing management. Cases integrated throughout the text provide readers with opportunities to apply what they have learned by solving realistic marketing problems.