Marketing Payback Is Your Marketing Profitable? |
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| Author:
| Shaw, Robert
Merrick, David |
| ISBN: | 978-0-273-68884-6 |
| Publication Date: | Nov 2005 |
| Publisher: | Financial Times/Prentice Hall
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| Book Format: | Paperback |
| List Price: | USD $67.50 |
Book Description:
|
From hard investments to hard decisions, marketers and executives need a better framework for measuring marketing performance. This book delivers a practical and coherent set of tools and techniques to measure the effectiveness of marketing.
From hard investments to hard decisions, marketers and executives need a better framework for measuring marketing performance. This book delivers a practical and coherent set of tools and techniques to measure the effectiveness of marketing.