Marketing Planning and Strategy A Practical Introduction |
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| Author:
| Dawes, John |
| ISBN: | 978-1-5297-6013-2 |
| Publication Date: | Mar 2022 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Paperback |
| List Price: | USD $58.00 |
Book Description:
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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.