Marketing Plans How to Prepare Them, How to Use Them |
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| Author:
| McDonald, Malcolm
Wilson, Hugh |
| ISBN: | 978-0-470-66997-6 |
| Publication Date: | Mar 2011 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | USD $70.00 |
Book Description:
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Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action.
Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action.