| Marketing Plans How to Prepare Them, How to Use Them | | | Author:
| McDonald, Malcolm | | Contribution by:
| Chartered Institute of Marketing Staff, | | ISBN: | 978-0-7506-5625-2 | | Publication Date: | May 2002 | | Publisher: | Elsevier Science & Technology Books
| | Imprint: | Butterworth-Heinemann | | Book Format: | Paperback | | List Price: | USD $49.95 | Book Description:
|
| |