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Marketing Practices and Principles
Marketing Practices and Principles
(
)
Author:
Mason, Ralph E.
Rath, Patricia M.
Husted, Stewart W.
Lynch, Richard L.
ISBN:
978-0-07-040705-3
Publication Date:
Nov 1985
Publisher:
McGraw-Hill Companies, The
Book Format:
Hardback
List Price:
USD $21.24
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Book Details
Pages:
448
Detailed Subjects:
Business & Economics / Marketing / General
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