Marketing Research |
|
| Author:
| Lehmann, Donald R.
Gupta, Sunil
Steckel, Joel H. |
| ISBN: | 978-0-321-01416-0 |
| Publication Date: | Dec 1997 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Hardback |
| List Price: | USD $192.00 |
Book Description:
|
For upper-level undergraduate/graduate-level courses in Marketing Research.
These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art...
More Description
For upper-level undergraduate/graduate-level courses in Marketing Research.
These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.