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Marketing Research

Methodological Foundations

Marketing Research( )
Author: Churchill, Gilbert A.
Iacobucci, Dawn
ISBN:978-0-324-35995-4
Publication Date:Oct 2009
Publisher:Cengage South-Western
Book Format:Hardback
List Price:USD $210.95
Book Details
Pages:624
Detailed Subjects: Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):8.2 x 10 x 1.1 Inches
Book Weight:2.938 Pounds



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