Marketing Research Management

Marketing Research Management explains what you need to do to run a successful marketing research project-start to finish! Through numerous real-world examples, sample surveys and other valuable materials, you get a firsthand account of what you need to do and how you need to do it. Learn how to:* Select the best research tool for your particular situation* Effectively word and structure questions to eliminate bias and gather insights you can act upon* Turn completed surveys into data...
More Description

Marketing Research Management explains what you need to do to run a successful marketing research project-start to finish! Through numerous real-world examples, sample surveys and other valuable materials, you get a firsthand account of what you need to do and how you need to do it. Learn how to:* Select the best research tool for your particular situation* Effectively word and structure questions to eliminate bias and gather insights you can act upon* Turn completed surveys into data you can easily analyze* Conduct statistical analyses you can be confident in* Present your findings in an impactful and persuasive manner* Leverage your research to help you accomplish important organizational goalsMarketing Research Management is built on a simple philosophy: Believe in the power of feedback. When you ask customers, prospects, employees and other important target audiences what they think-and organize their comments into a format that is easy-to-understand and use, you turn information into competitive advantages, confidence and wisdom.