Marketing Research That Pays Off Case Histories of Marketing Research Leading to Success in the Marketplace |
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| Author:
| Winston, William
Percy, Larry |
| ISBN: | 978-1-56024-949-8 |
| Publication Date: | Feb 1997 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $175.00 |
Book Description:
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From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research.
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research.