Marketing Revolution The Radical New Approach to Transforming the Business, the Brand, and the Bottom Line |
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| Author:
| Tapp, Alan
Marsella, Anthony
Stone, Merlin
Gamble, Paul |
| ISBN: | 978-0-7494-4980-3 |
| Publication Date: | Jul 2007 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | USD $29.95 |
Book Description:
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Based on marketing practices of IBM, Marketing Revolution examines a revolutionary approach to strategic planning, segmentation and customer relationship management.
Based on marketing practices of IBM, Marketing Revolution examines a revolutionary approach to strategic planning, segmentation and customer relationship management.