Marketing Science Fictions An Ethnography of Marketing Analytics, Consumer Insight and Data Science |
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| Author:
| Cluley, Robert |
| ISBN: | 978-1-5292-3338-4 |
| Publication Date: | Dec 2024 |
| Publisher: | Bristol University Press
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| Book Format: | Ebook |
| List Price: | USD $150.00USD $39.99 |
Book Description:
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This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.