Marketing Strategy The Thinking Involved |
|
| Author:
| Hill, Mark E. |
| ISBN: | 978-1-4129-8730-1 |
| Publication Date: | Apr 2012 |
| Publisher: | SAGE Publications, Incorporated
|
| Book Format: | Paperback |
| List Price: | USD $179.00 |
Book Description:
|
Goes beyond introducing students to marketing strategy concepts and theories
by asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.
Goes beyond introducing students to marketing strategy concepts and theories
by asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.