Marketing Theory Foundations, Controversy, Strategy, and Resource-Advantage Theory |
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| Author:
| Hunt, Shelby D. |
| ISBN: | 978-1-317-46513-3 |
| Publication Date: | Dec 2014 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $240.00 |
Book Description:
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Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.
Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.