Marketing: Theory, Evidence, Practice |
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| Author:
| Sharp, Byron |
| ISBN: | 978-0-19-557355-8 |
| Publication Date: | Jan 2013 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $110.00 |
Book Description:
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Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business--connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and...
More DescriptionMarketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business--connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.