Marketing Your Career Brand Tools, Techniques and Trends |
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| Author:
| Back, Alan De
Carroll, Michelle |
| Series title: | TD at Work Ser. |
| ISBN: | 978-1-56286-937-3 |
| Publication Date: | Sep 2014 |
| Publisher: | American Society for Training & Development
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| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
|
In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customers-whether they are potential clients, a prospective employer, or your current employer-and how your brand will address those needs.
In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customers-whether they are potential clients, a prospective employer, or your current employer-and how your brand will address those needs.