Marketing and Entrepreneurship in SME's An Innovative Approach |
|
| Author:
| Carson, David
Cromie, Stanley
Hill, Jimmy
Mcgowan, Pauric |
| ISBN: | 978-0-13-150970-2 |
| Publication Date: | Jun 2002 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | USD $26.20 |
Book Description:
|
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises.
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises.