Marketing and Retail Pharmacy |
|
| Author:
| Gilligan, Colin
Lowe, Robin
Cattee, Peter |
| ISBN: | 978-1-315-34885-8 |
| Publication Date: | Oct 2021 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $42.95 |
Book Description:
|
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business.
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business.