Marketing and Semiotics

New Directions in the Study of Signs for Sale

(

)

Editor:

Umiker-Sebeok, Jean

Series title:

Approaches to Semiotics Ser.

ISBN:

978-0-89925-276-6

Publication Date:

Mar 1988

Publisher:

Walter de Gruyter GmbH

Book Format:

Hardback

List Price:

USD $161.55

Book Details

Pages:	556
Detailed Subjects:	Business & Economics / Marketing / General Literary Criticism / Semiotics & Theory

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