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Marketing and Semiotics
New Directions in the Study of Signs for Sale
Marketing and Semiotics
(
)
Editor:
Umiker-Sebeok, Jean
Series title:
Approaches to Semiotics [AS] Ser.
ISBN:
978-3-11-178633-9
Publication Date:
Jan 1987
Publisher:
Mouton De Gruyter
Book Format:
Mixed media product
List Price:
USD $98.00
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Book Details
Pages:
556
Detailed Subjects:
Business & Economics / Marketing / General
Literary Criticism / Semiotics & Theory
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