Marketing and the Bottom Line The Marketing Metrics to Pump up Cash Flow |
|
| Author:
| Ambler, Tim |
| Series title: | Financial Times Ser. |
| ISBN: | 978-0-273-66194-8 |
| Publication Date: | May 2003 |
| Publisher: | FT Press
|
| Book Format: | Paperback |
| List Price: | USD $54.99 |
Book Description:
|
Marketing isn't special, it isn't different, it isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money.
Marketing isn't special, it isn't different, it isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money.