Marketing for All the Marbles Every Day, 2018 Edition

Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations¿ marketing practices and prepare readers for careers in marketing and business. Its reader-friendly example-anchored content engages readers with its succinct, real-world and occasionally humorous presentation style. Marketing FAME may be characterized as a ¿daily planner with marketing-relevant content.¿ ...
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Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations¿ marketing practices and prepare readers for careers in marketing and business. Its reader-friendly example-anchored content engages readers with its succinct, real-world and occasionally humorous presentation style. Marketing FAME may be characterized as a ¿daily planner with marketing-relevant content.¿ The daily planner section provides ample room to note daily appointments, objectives and reminders. Corresponding to each day of the year is an average of more than 300 words of content meaningfully linked to the date ¿ content that high-lights the events and people that have shaped marketing practice. For example, featured events include modern-day and historical innovations, as well as recurring occasions such as holidays and seasonal phenomena that heighten readers¿ awareness of numerous windows of marketing opportunity that open throughout the year. Featured people include those whose experiences, accomplishments and insights also contribute to marketing thought and practice ¿ sometimes reinforcing and sometimes challenging conventional wisdom.The 2018 edition is organized into all-new daily doses of stand-alone stories distributed across 365 days ¿ a total of 743 stories representing countless marketing- and business-relevant topics, 754 individuals, 594 organizations and brands, 49 US states and 102 countries. More than 98 percent of the content for 2018 is new to the series, so readers familiar with earlier editions will discover plenty of new information and new insights to justify adding the 2018 edition to their bookshelves. A super-detailed index with more than 11,000 entries improves the odds that readers will find the information they seek. The index, along with several sample stories, are available on the publisher¿s website, www.MarketingMarbles.com.Overwhelmingly, readers of Marketing FAME contend that it represents a unique reading experience that is informative, interesting and relevant. Readers¿ evaluative comments and rating statistics may be found at www.MarketingMarbles.com.