Marketing for Architects and Engineers A New Approach |
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| Author:
| Richardson, Brian |
| ISBN: | 978-1-135-82032-9 |
| Publication Date: | Sep 2003 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Taylor & Francis |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $115.00 |
Book Description:
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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and...
More DescriptionProfessional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.