Marketing for Sustainability Learn to Tell Your Story Authentically, Avoid Greenwashing, and How to Reap the Rewards of Aligning Marketing to Your CSR and Ph |
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| Author:
| Andersson, Elyn
Wilhelm, Kevin |
| ISBN: | 978-1-943999-10-1 |
| Publication Date: | Aug 2015 |
| Publisher: | Sustainable Business Consulting
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| Book Format: | Ebook |
| List Price: | USD $19.95 |
Book Description:
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Marketing for sustainability includes understanding stakeholder language, being authentic about a company's brand and aligning its sustainability efforts with an organization's communication and outreach efforts. Learn how to talk about a company's sustainability efforts in a way that is truthful, authentic, and connects its marketing efforts to everything else an organization is doing on sustainability.
Marketing for sustainability includes understanding stakeholder language, being authentic about a company's brand and aligning its sustainability efforts with an organization's communication and outreach efforts. Learn how to talk about a company's sustainability efforts in a way that is truthful, authentic, and connects its marketing efforts to everything else an organization is doing on sustainability.